Hi! I’m Goktug (Goku), a Turkish-American Industrial Design Lead with a collection of awards, patents, and a decade of building what’s next.
What I do best? I bring clarity to complex problems—through form, function, and products that matter. Creativity is present in every product and detail - and that's the spirit of CreativeNorm.
What am I known for? The police and firefighter radios you see out in the world. I’ve had the privilege of leading the design behind the entire portfolio below—built in collaboration with great teams and relied on by millions every day. Whether it’s the green or black ones, next time you spot one, feel free to say, “I know the designer.” :)
30+ INTERNATIONALAWARDS
28 PATENTS
16
Utility Patents
12
Design Patents
XE FIREFIGHTER RADIO
Designing for fireground chaos demands more than specs — it demands precision. I led the industrial design to deliver performance under pressure, without compromising usability or form.
This is for high-velocity human factors — because when it matters, failure isn’t an option. When users reach for a button, they know exactly where it is. Glove-ready controls, reinforced bumpers, NFPA compliant. Survives 40-foot drops, -20°C cold, and nonstop impact. Every detail came from field testing with real firefighters.
This is rugged, real-world design. Nothing extra. Nothing fake.
TLK 100
The TLK 100 is simple, tough, and everywhere — Apple Stores, Walmart, Target, you name it. I led its industrial design to deliver clarity and reliability in a compact form that works across continents.
It features a innovative dot matrix display for max durability — no glass to crack — and a stripped-down UI built for speed. Designed for distributed teams, it blends the feel of a two-way radio with the reach of global cellular.
No extras. No learning curve. Just press and talk.
LEX L11
Is it a smartphone? Not really. The LEX L11 redefines rugged devices as the market's first wearable, purpose-built smartphone for public safety. It offers quick-access controls like push-to-talk (PTT), programmable buttons, and a channel rocker for effortless communication. Its modular design, featuring an 80-pin connector, supports custom modules tailored to operational needs, delivering flexibility beyond standard smartphones. With seamless integration into LTE networks and traditional radio systems, the LEX L11 ensures reliable communication and advanced software functionality for high-stakes environments.
APX NEXT
AI-powered and purpose-built, the APX NEXT reimagines two-way radios with a focus on intelligent design. Recognized as one of Fast Company’s top 10 most innovative products in 2019, it combines touchscreen and voice interfaces with LTE backup and evolving AI-driven capabilities, such as video, data analytics, and voice queries. Every aspect of the design balances ruggedness with usability, ensuring quick communication in high-pressure situations. The APX NEXT sets a new standard in public safety communication, merging advanced technology with industrial design for seamless, future-ready performance.
LID-O | Founder
LID-O, a patented innovation, eliminates the hassle of digging for scoops in protein powder containers, preventing powdery hands and messy countertops. As the founder and inventor of this ingenious product, I've not only solved a common problem but also managed intellectual property and successfully secured first seed funding. The product is currently available on Amazon and the official website, showcasing entrepreneurial success in bringing practical solutions to the market. For more information, visit www.lid-o.com.
EVOLVE
Evolve revolutionizes intrinsically safe technology as the smallest high-performance LTE handheld tailored for industrial resilience. Breaking from conventional designs, it seamlessly integrates radio controls into a sleek smartphone form factor, ensuring safety compliance and an enhanced user experience. Beyond its compact aesthetics, Evolve blends Android's data capabilities with rugged reliability for business-critical environments. Its patented two-sided construction optimizes audio performance, making Evolve a transformative industrial design, reshaping communication in challenging and hazardous conditions.
eMouse | Founder
eMouse is a patented cutting-edge wearable designed to empower individuals with disabilities, such as hemiplegia and muscular atrophies, by enabling full mouse gestures with high sensitivity. This revolutionary device requires no special software and, thanks to its patented image processing system, accurately translates head movements to on-screen actions. It's a game-changer for inclusive computer use in education, employment, and social interactions. I am the inventor of this project, working alongside my dear friend and partner Emrah Yilmaz, with a shared commitment to helping people in real need. Together, we strive to make a positive impact on accessibility and enhance the lives of individuals facing mobility challenges.
XVE 500 SPEAKER MICROPHONE
The XVE500 Remote Speaker Microphone (RSM) represents a high point in design, distinguished by its striking two-tone appearance and well-balanced proportions. It's engineered for use in wet conditions, featuring a unique 45-degree angled microphone grill and trio of speaker pills for clear audio transmission. A standout feature is its integrated flashlight, equipped with a specially designed reflector to maximize performance in critical situations. Ergonomically crafted, the RSM's controls are intuitively placed for easy, blind operation during high-stress scenarios, such as firefighting. Its practical design was affirmed during a field visit in Chicago, where a firefighter attributed his life being saved to the RSM's accessible push-to-talk (PTT) button during a crucial moment. This testament underscores the XVE RSM's exceptional design, marrying practical functionality with life-saving dependability for first responders.
LEX M20
The LEX M20 blends advanced technology with industrial design, tailored for military field units. Its rugged form withstands extreme conditions, featuring enhanced water/dust resistance and drop durability. The design integrates smart device capabilities without sacrificing toughness, ensuring reliable communication and efficient logistics support in challenging military contexts.
APX N30/50 and APX N70
The APX N line of P25 radios introduces an evolution in next-generation functionality integrating LTE and Wifi to LMR, featuring the versatile APX N70 and the compact APX N30. The APX N70, positioned as a mid-tier product, boasts a user-friendly interface with 6 programmable buttons, ensuring quick action functionality even in demanding environments. Meeting rigorous DIV1 requirements, it achieves a remarkable balance of compact design and performance, utilizing cells designed for TESLA Model 3.
On the other hand, the APX N30 stands out as the smallest P25 radio in the market, combining cutting-edge technology with user-centric design. Its high energy density and innovative speaker design with integrated navigation keys redefine user experience. The incorporation of ViQi Voice Control across both radios streamlines operations and enhances accessibility.
GENERAL MOTORS - Urban Mobility
As part of GM’s Urban Mobility Studio, I explored future-forward mobility experiences focused on connectivity, modularity, and user customization.
I led the design of a compact, stackable vehicle concept aimed at dense urban environments. The vision centered around adaptable hardware, shared infrastructure, and a seamless rider interface — with the goal of rethinking how micro-mobility could scale within GM’s ecosystem. This was an early look at the kind of modular mobility platform that could evolve with cities, users, and technology.
+++
Alongside my work on Motorola and entrepreneurial projects, my career has been enriched by a variety of assignments during my design consultancy tenure at Designnobis, and through numerous academic projects. Please note, some of these experiences stand out not only for their conceptual innovation but also for their successful transition into production.
For more insights or detailed information about any of these projects, feel free to reach out.