Design for real-world impact — from initial research to production.
Creation of award-winning products across public safety, AI platforms, and consumer tech. This page breaks down how I think, work, and lead design across every stage of the process.
My Uniqueness
DESIGN | GLOBAL IMPACT
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10+ years designing for real-world impact in public safety, edge AI, and high-regulation industries
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Lead international product programs across the world — aligning Business, ID, ME, and EE from early concept to production
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Architect scalable platforms, not just one-off products — building families of connected devices and defining design systems
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Blend of startup and enterprise experience, thriving in ambiguity and driving execution under pressure
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Translate user research into actionable strategy — bridging insights, ergonomics, and business priorities to create what comes next
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28 U.S. patents (16 utility) and 30+ international design awards, including recognition from Fast Company and IDSA
User Journeys
BUILD RIGHT EXPERIENCE
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As a Problem Definer, I focus on identifying the right problem before designing the solution
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I differentiate between building the right experience and building the experience right — most teams rush into execution without fully understanding user needs
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Conduct in-depth research on users, their products (hardware/software), behaviors, and needs
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Define user personas with clear goals, workflows, and context
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Sketch day-in-the-life scenarios and user journeys to identify pain points and opportunity areas
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This phase comes before aligning with stakeholders or business goals — ensuring the solution is rooted in reality
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I apply this approach across both hardware and digital user experiences using an agile, iterative process
Strategical Partner
LEARN AND ADAPT
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Dedicated to innovation — consistently lead concept development and confidential pilot projects that shape product and platform vision
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IP-savvy: skilled in drafting and focusing patent claims for maximum protection.
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Founded and led the Design AI teams, training designers to adopt emerging tools and workflows
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Actively mentor junior designers and interns, fostering growth through project collaboration and skill-building sessions
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Conduct competitive and market research to evaluate potential partnerships and acquisitions
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Advise executive leadership (CTOs and VP-level) with insights on ergonomics, usability, and strategic fit — directly influencing acquisition outcomes
N Series Design Approach
PROCESS STRATEGY
TRUST THE PROCESS
I believe in designing with clarity — and that starts with uncovering real insight. I don’t skip steps.
I run field research, trend analysis, and competitive teardown studies to uncover unmet needs and user patterns. Whether I’m mapping firefighter workflows or evaluating existing products for edge-AI applications, my goal is always the same: build a deep, usable understanding of the space.
That’s what allows me to define strong platforms, reduce friction, and scale ideas across teams — not just ship one good product.
ITERATE WITH INTENT
Design is a loop, not a ladder. I prototype early and often — not just to test ideas, but to challenge assumptions.
From low-fidelity sketches to 3D models, I build for feedback. I adapt based on user behavior, usability tests, and team insight. I’ve done this with first responders, drone operators, and everyday users — adjusting interaction flows, ergonomics, and system logic based on what we learn.
Iteration is how I build momentum — not just polish.
COLLABORATE TO DELIVER
The best ideas die without alignment. I partner with engineering, marketing, operations, and sourcing to make sure design carries through.
That means aligning early, pushing for clarity, and solving trade-offs without compromising intent. I speak the language of DFM, sourcing timelines, and supply chain realities — without losing sight of user value.
Design is not just inspiration — it’s negotiation, system thinking, and ownership all the way to production.
My Design Framework
Over the past decade, I’ve refined a process that adapts to each product challenge but consistently follows four strategic phases:
Research → Synthesize → Design → Evaluate
Originally developed through public safety programs — where decisions directly impact lives — this framework now guides my work across consumer, enterprise, and even for AI programs. It's grounded in deep field immersion, aligned across functions, and built to scale across platforms.
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Starting with user realities — not assumptions
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Applying disruptive thinking with execution in mind
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Translating complex ecosystems into actionable design systems
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Visualizing form, flow, and experience early to align teams
Scenario Walk-Thru
AR/VR Demos
Hand Sketches
AI Sketches | Krea | Vizcom (new workflow coming soon)
2D/3D Development
Detail Design
Block Models (Prototypes)
UI Mockups | Renderings
PROGRAM MANAGEMENT
PROGRAM TYPES
CLASS A
Class A programs involve comprehensive exploratory research phases. They utilize various studies like workflow analysis, journey maps, and use case analysis to define the program. These programs are heavily influenced by research and require extensive cross-discipline collaboration.
CLASS B
Class B programs entail a limited pre-initiation phase. These programs require updated personas, scenario and use case analysis to frame the problems effectively. These programs are categorized for next gen products.
CLASS C
Class C programs are designed for known situations and program spins, often involving limited or no new use cases. Typically, these programs focus on product refreshes.
KEY DELIVERABLES
ONE PAGERS
One-pagers are developed to define each project and ensure alignment among internal design teams. These documents are based on program requirements, which are collaboratively determined by external teams.
SCHEDULES
The schedule outlines milestones and deliverables on agreed-upon dates. It ensures program transparency and aligns stakeholders.
DESIGN DOCUMENT
Design documents contain insights and work-in-progress items. They are utilized for program collaboration, design reviews, and making key decisions.
CMF DOCUMENT
CMF (Color, Material, Finishes) documents clarify the final product's draft finishing, appearance, materials, and specifications. They are essential for aligning with vendors and engineering teams.
BUILD DOCUMENT
Build documents are used to identify quality issues, defects, gaps, KPIs, tactility, travel, drag marks, blushing, flash, etc. They ensure the product meets standards for function, fit, and finish.
HUMAN FACTORS | USABILITY
Human factors documents concentrate on hands-on assessments, heuristic reviews, usability, wearability, and accessibility for all product builds. They ensure products meet all human factors requirements.